Google and Universal Music: Shared Vision for AI Licensing and Its Impact on Content Creators

Google and Universal Music partner up to develop standards for licensing in generative AI and the story hidden behind the corporate wording is rather simple: Google is gonna supercharge it’s Content ID-algorithm to detect voices from the catalog of Universal Music (and their future partners ofcourse) and invent a new privately enforced copyright for likeness this way. The winners are big labels and Google, the loosers are YT-creators. Money quote: “The social internet came up in the age of Everything is a Remix; the next decade’s tagline sounds a lot like ‘Fuck You, Pay Me.’