Google and Universal Music partner up to develop standards for licensing in generative AI and the story hidden behind the corporate wording is rather simple: Google is gonna supercharge it’s Content ID-algorithm to detect voices from the catalog of Universal Music (and their future partners ofcourse) and invent a new privately enforced copyright for likeness this way. The winners are big labels and Google, the loosers are YT-creators. Money quote: “The social internet came up in the age of Everything is a Remix; the next decade’s tagline sounds a lot like ‘Fuck You, Pay Me.’