KOBU looks to reverse the commodification of travel

Inspired by the bold hoteliers, architects, and designers who have dared to challenge the conventional concept of a hotel, KOBU is well on its way to establishing itself as a lighthouse brand and platform for design travel.

The balance was to create an identity that was bold, yet minimal — one that would allow the hotels and properties themselves to shine through. We really pushed to create an experience that made exploration feel effortless, where you can just be in awe of each stay.

Marc Personick, CEO

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